truth_and_consequences_page

YOU ARE THE TARGET: BIG TOBACCO: LIES, SCAMS - NOW THE TRUTH
by Georgina Lovell

TRUTH AND CONSEQUENCES Page Two:
Tobacco industry's version of truth... and the reality of tobacco use.

"I am not heavily into hypocrisy. We are all lightly into it."
British American Tobacco, 1997

As a professional model, Christy believed smoking would keep her weight down. Between the ages of 13 and 26, she smoked up to a pack of cigarettes a day. Her father, a Pan-Am pilot, also smoked.
He managed to quit six months before he died of lung cancer.
Christy quit smoking in 1996 and was diagnosed with emphysema at 31.

George loved all sports, especially rowing. He emigrated from England to Canada where he married, raised a family and built a profitable family business. He smoked a brand manufactured by Imperial Tobacco who didn't tell him what they knew about smoking causing lung cancer.
When he went to the doctor with "bronchitis" he was told he had inoperable small cell lung cancer caused by smoking.
Ten weeks later he was dead.

"Smoking deaths save money."
Imperial Tobacco, 1994

Barb Tarbox started smoking in Grade 7 at the age of 12.
She thought it would make her more popular.
At 41, Barb was told she had Stage IV inoperable lung cancer.
Tumours had spread to her brain, her bones and were even pressing on her aorta. Barb died, leaving a husband of 20 years and a nine old daughter. She was 42.

"Boy! Wouldn't it be wonderful if our company was first to produce a cancer-free cigarette.
What we could do to the competition!"
1950's Hill & Knowlton memo

Rolah McCabe started smoking at the age of 12 because she believed cigarettes made her look glamorous and grown-up. Rolah married and raised a family of four children. When she was 48, she was diagnosed with terminal lung cancer. She won damages of $700,000 from British American Tobacco who successfully appealed the decision after Rolah died.
The orphaned McCabe children have had to return their mother's legacy to British American Tobacco and face legal fees of $1 million plus to continue the fight.

"Obviously the amount of evidence accumulated
to indict cigarette smoke as a health hazard is overwhelming."
R. J. Reynolds Tobacco Co. Report, 1962

Wayne McLaren, a Marlboro cigarette cowboy died of lung cancer at the age of 51. The original Marlboro Man, David Millar, Jr. died of emphysema in 1987.
David Goerlitz, the Winston Man from 1981-1987, was disabled by a stroke in his mid-30s, losing feeling in his left leg, left side of his face and sense of taste.
Will Thornbury, a Camel model, died of lung cancer at age of 56 in 1992.
Janet Sackman, a 1950's cigarette model lost her voice box and part of a lung to cancer.

The tobacco industry spends $22.5 million every day advertising their products.

"A cigarette as a "drug" administration system for public use has very, very significant advantages...all we would want then is a larger bag to carry the money to the bank."
British American Tobacco , 1981

When Pam was nine, she saw the movie "Grease" when the main female character decides being a good girl doesn't attract the boys, so she starts smoking.
Pam copied her movie heroine and began smoking when she was 10.

Because Pam had started smoking before her lungs had fully developed the damage was severe and emphysema progressed rapidly.
At 25, Pam had a lung transplant.
The medication she required to fight transplant rejection caused her to gain 100 lbs. At 31, Pam died, leaving her two young daughters without their mother.
Pam said she started smoking to look older, and it worked.

"The cigarette should not be construed as a product but a package. The product is nicotine. Think of a puff of smoke as the vehicle of nicotine."
Philip Morris Tobacco, 1970

Gruen Von Behrens thought "smokeless" tobacco meant "safe tobacco". His sports heroes used it, and so did he at the age of 13.
At 25, half his face is gone following 30 surgeries to save his life.

"We have never raised any objection to the use of our labels feeling,
for your more or less private information,
it is not too bad an advertisement."
Addison Yeaman, Brown & Williamson Tobacco lawyer , 1946 letter to the manufacturer of candy cigarettes

"We have never authorized or consented to the use of our marks by candy manufacturers."
Addison Yeaman, Brown & Williamson Tobacco lawyer, 1967 letter to ad-industry group

Loni Anderson remembers "smoking" candy cigarettes to look like her mom.
Both Loni's parents smoked.
They died from lung disease at the ripe old ages of 54 and 59.

" Tobacco industry reports on their health research are magnificent works of fiction."
former tobacco executive Godfrey Phillips, 1999