YOU ARE THE TARGET
BIG TOBACCO: LIES, SCAMS - NOW THE TRUTH
by Georgina Lovell
Quitting smoking is very hard.
Tobacco companies like it that way.
Project Moving Target
Don't be sucked in by tobacco.
S C H O O L     T O U R S

"
The peer mentoring project has also had its impact on the other students ...just by having their peers involved (instead of adults), it becomes more of a preferred choice NOT to smoke.

It increases the awareness of all students to know and see  that their peers are involved in elementary schools...doing something besides 'school work'. Many want to have this opportunity.”
R.Schidlo, M.Ed., Teacher/Counsellor
Project Moving Target Facilitator
November 17, 2002

Secondary school student  displays the tar that would be inhaled in a year by smoking half a pack of cigarettes a day. She and other peer mentors are spreading the word at elementary schools this month.


North Shore News, November 17, 2002
reprinted with kind permission
from
The North Shore News
photo by Mike Wakefield



From Cape Breton to Yarmouth, over 10,000 students packed gymnasiums and auditoriums:

"...students at Thorburn listened in awe." New Glasgow Evening News 
November 5, 2002

"An excellent and memorable presentation"
Georgina Lovell meets Student Council President at
J.L. Ilsley High School, Halifax

"Lovell doesn't pass judgment ."
Truro Daily News November 6, 2002

"Thank you  Georgina so much for the two books you donated to  our school. The students  got a lot out of your presentation...as soon as the books went into our system, they have been out on loan. " Librarian, Musquodoboit Rural High School,   Nova Scotia , Canada

"Smoke-Free Nova Scotia was pleased to coordinate Georgina Lovell’s tour to Nova Scotia schools during the first two weeks of November.
President Dr. Rob Strang says, “As part of the many initiatives supporting our province’s Tobacco Control Strategy, Georgina’s visit is very timely. ”
Smoke-Free Nova Scotia




Toronto Public Health and the Not to Kids
campaign welcome Georgina Lovell, author
of You Are The Target, Big Tobacco: Lies, Scams - Now The Truth
 
Toronto Public Health Media Advisory



OVER  3,000 SCHOOL CHILDREN FROM FORT ST. JOHN TO PRINCE RUPERT !

"Lovell's presentations to students were informative and passionate."
Eleanor Taylor, Regional Tobacco Reduction Co-Ordinator, Prince Rupert, B.C.

"Georgina Lovell was not visiting Dawson Creek schools Tuesday to wave her finger and lecture youth on the evils of smoking."
Peace River Block  Daily  News





"Her presentation is a soft sell, and she avoids lecturing, berating or shaming the students. She simply casts a little light on the tobacco industry's well-oiled campaign to get them to smoke."  Yukon News

"Two key personalities of the fight against tobacco were visiting North during the last week. Heather Crowe was in Iqaluit...Georgina Lovell, author of the book You Are The Target, Big Tobacco: Lies, Scams - Now the Truth was in Yellowknife, Rae Edzo and Fort Providence through the Dept. of Health & Social Services." L'Aquilon (en français)
NOVA SCOTIA SCHOOLS TOUR
NORTHERN B.C. SCHOOLS TOUR
YUKON  & NORTHWEST TERRITORIES  SCHOOLS TOURS
click on the owl to meet some Peer Mentors
TORONTO SCHOOLS TOUR