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| YOU ARE THE TARGET BIG TOBACCO: LIES, SCAMS - NOW THE TRUTH by Georgina Lovell Project Moving Target Tobacco Awareness Peer Mentorship Program R E V I E W S |
| Florida Tobacco Control Clearing House |
| Join Together: Boston University School of Public Health |
| G.A.S.P. (UK) |
| The Communications Initiative |
| YOUTHINK Greater Vancouver's Student Newspaper, written by and for students |
| Tobacco Control Resource Center for Wisconsin |
| Action on Smoking and Health Australia |
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| British Medical Journal August 2002 |
| order your copies online from |
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| Schools, libraries, health agencies contact the publisher or international distributors |
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| The Yukon News |
| "I recommend this book to people involved in tobacco control, especially those who are educating young people ...a mine of ammunition for tobacco control activists" (Dr. Anne Charlton, Emeritus Professor of Cancer Health Education, University of Manchester ) |
| "...how the tobacco industry uses the word 'choice' when referring to its products and other things that the tobacco industry doesn't want the consumer to know" |
| "[This book] shows how the tobacco industry is well aware of the harm caused by tobacco use, but consistently denies it either by false statements or silence, while targeting the most vulnerable groups in society." |
| "Shows how the tobacco industry has instigated the biggest fraud and deception ever perpetrated on the public worldwide by any industry at any time." |
| "Project Moving Target is an innovative Canadian program for school students, encouraging independent thought on tobacco issues and Big Tobacco deception. Based on the book You Are the Target by Georgina Lovell." |
| "The book covers many aspects of the tobacco industry's fraud and deception that has perpetrated the public worldwide over the last 50 years." |
| "I found the book honest, shocking, fun, and powerful. What I liked best was that it wasn’t preachy at all; it simply lays out the bare facts and lets you decide for yourself." |
| "The author has brought together many of the insidious facets of this behemoth industry in a manner that lay people can understand. Sections are already being used as source material in Vancouver schools for smoking prevention and cessation programs." |
| "Her presentation is a soft sell, and she avoids lecturing, berating or shaming the students. She simply casts a little light on the tobacco industry's well-oiled campaign to get them to smoke." |