Project Moving Target ®
Youth Tobacco Awareness Curriculum
Project Moving Target is the companion curriculum to You Are The Target, Big Tobacco: Lies, Scams-Now The Truth. It was designed by teachers to show pupils how the tobacco industry have targeted and deceived them through youth mentoring. Facilitator workshops prepare students, teachers, parents, volunteers to raise awareness about tobacco industry misconduct, fraud and deception.
"... a revelation to the general reader of the deep layers of deception underlying the smooth surface of tobacco marketing. I found the section where the author peels off these layers to be the most fascinating.
... For example, a series of statements by various tobacco companies that they do not want children to smoke, and would not market to them, are set against internal industry statements that indicate the exact reverse.
...Stories abound of occasions on which the tobacco industry seems to have distorted the truth and of the way in which the media, notably The Sunday Telegraph, appear to have supported them in this..."
British Medical Journal
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