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| PROJECT MOVING TARGETŪ YOUTH TOBACCO AWARENESS COMPANION CLASSROOM CURRICULUM to YOU ARE THE TARGET BIG TOBACCO: LIES, SCAMS - NOW THE TRUTH by Georgina Lovell |
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| QUITTING SMOKING IS VERY HARD. TOBACCO COMPANIES LIKE IT THAT WAY. |
| PROJECT MOVING TARGETŪ DON'T BE SUCKED IN BY TOBACCO. |
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| "Since Project Moving Target, the number of smokers has lessened at school, approximately from 1/2 of the school population to 1/4. It's the info about the scam that made them angry enough to do something." Project Moving Target teacher/facilitator January 2003 |
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| launched in Canada October 2, 2002 with education grant |
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| click on the flashing red button for more information about Project Moving Target! |
| "Thank you for showing us how the tobacco companies are LIARS. It helped me quit smoking." Project Moving Target Peer Mentor (age l6) |
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| sample lesson plans |
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| PROJECT MOVING TARGET Tobacco Awareness Youth Mentorship Program complies with CDC Guidelines for School Health Programs to Prevent Tobacco Use and Addiction. Secondary school students complete classroom lesson plans to become Tobacco Awareness Youth Mentors, who visit primary school pupils to talk about tobacco trickery. This book and curriculum comply with CDC Guidelines for School Health Programs to prevent tobacco use and addiction Components of PROJECT MOVING TARGET include information, discussion and written reflection on tobacco advertising, youth as the target, scientific truth and tobacco companies' disregard for it, family/peer issues, tobacco sponsored community events and Hollywood actors. PROJECT MOVING TARGET participants embark on a discovery of outrage as they read actual tobacco documents, including the 1983 letter from Sylvester Stallone agreeing to payment of $500,000.00 for smoking Brown & Williamson products in no less than five feature films. Smoking movie stars once considered role models tarnish their own image by accepting tobacco money to smoke onscreen. WHAT DO THE STUDENTS SAY? "If I hadn't seen the actual document I would never have believed they use ammonia to make nicotine more addictive. Thanks for telling us." "That tar jar did it for me. I had no idea! " "I was totally disgusted to hear about Project SCUM. " "I'm so mad at the tobacco company I will never smoke again." |
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| What do the kids think? |
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| Meet some Tobacco Awareness Peer Mentors! |
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| "Dynamite! You are exceptional. You got the students fired up to think about quitting smoking. They are angry, outraged and now more aware of the tricks and lies manipulated by the tobacco industry." R. Schidlo, M.Ed., Teacher/Counsellor "I wanted to commend you, Georgina, for taking the time to come to Smithers and speak to the students about the way the tobacco companies are manipulating their minds to destroy their bodies. Keep up the good work!" Bob Haslett, Chairman, Board of School Trustees S.D. 54 Vice President B.C. School Trustees Association & Co-Ordinator for Youth Justice Program "Thank you for taking the time to speak to students at our school. You certainly have an important message for young people to hear. All the feedback I heard from students who attended your presentation was positive." School Counsellor and Kick the Nic Facilitator "This project workbook gives activities and worksheets based on the book... sections on tobacco advertising, a look at tobacco industry youth marketing campaigns, lies and diversion tactics of the tobacco industry and tobacco sponsorship of arts, sports and product placement in films...useful and good for debate and discussion."GASP , England |
| Target Network is a private online forum providing ongoing support and updates for participating Peer Mentors, facilitators and teachers. Membership is free. Apply to chryancomm@dccnet.com for password and details. |
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