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| PROJECT MOVING TARGET ® Quitting Smoking is very hard. Tobacco companies like it that way. DON'T BE SUCKED IN BY TOBACCO. |
| "THIS PROGRAM ROCKS!" Kerri, Project Moving Target Tobacco Awareness Peer Mentor |
| In December 2002 the very first team of Tobacco Awareness Youth Mentors completed their volunteer commitment for Project Moving Target when they made their third of three visits to talk to elementary school pupils about previously secret tobacco documents they had reviewed, and any personal experiences with tobacco. In May 2003 each Youth Mentor received a civic award for community service in recognition of their work to raise youth awareness about information in tobacco documents . Read about it here! You Are The Target (book) and Project Moving Target (companion classroom curriculum) provided resource material. This pilot project was funded by an education grant from the City of North Vancouver. An amazing team of dedicated teens made a significant impression on all pupils and teachers who met them. Two were invited to fill vacancies for work experience at the school they visited. All expressed shock and outrage following review of formerly secret tobacco documents. |
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| "If I had known what I know now about the tobacco industry I would never have started smoking." "It was a great experience working with younger kids. You feel like a leader and it gives you a good feeling. I felt I actually made a difference in some kids' opinions towards smoking. It is rewarding." "I felt very supported by Rae and Ginny. Thanks for giving us the opportunity to experience this!" "I liked that you didn't preach at me. You gave us information and didn't judge anyone." "One person can really make a difference, and now I know that." "This helped me quit smoking. I feel I have control of my life again now." "I loved doing this! It gave me a good feeling." "My auntie is going to try and quit again and through me she as well as the rest of my family quit smoking light cigarettes." "This helped me turn my frustration and anger into ACTION and help younger kids learn what I didn't know." |
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| Sonia used to smoke. She visited elementary school students to talk about her experience with tobacco and what she learned in Project Moving Target about tobacco industry trickery, by reviewing previously secret tobacco documents like Project SCUM, a letter signed by Sylvester Stallone agreeing to accept $500,000 to smoke in movies he made, and how so-called "light" cigarettes are more dangerous than regular brands. She's grossed out by the amount of tar inhaled in one year by a half a pack a day smoker. photo by Mike Wakefield reproduced with permission from North Shore News |
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