YOU ARE THE TARGET   
BIG TOBACCO: LIES, SCAMS - NOW THE TRUTH
by Georgina Lovell                    ISBN #  0-9730670-0-4
Foreword by Ray Baker, M.D., F.C.F.P., F.A.S.A.M.,
Assistant Clinical Medical Professor, Faculty of Medicine, University of British Columbia
Genesis: A Chronology of the Marketing of Nicotine Addiction
Chapter I: Women & Children First -Tobacco Targets the Vulnerable
Chapter II: They Will Go Down in History - Tobacco Saints and Ain'ts
Chapter III: Tobacco Brand of Science -  The Original Junkscience
Chapter IV: Tobacco Brand of Silence - Why Tell the Truth When Lies Sound Better?
Chapter V: Secondhand Smoke, Firsthand Pollution - Tiny Smokestacks Poison a Room
Chapter VI: Tobacco & The P.R. War - Two Sides of the Same Tarnished Coin
Chapter VII:  The Beginning of the End - Smoking Bans and Legal Victories
Chapter VIII: Millions for Billions - Millions Die for Billions in Tobacco Profits
Chapter IX: Cigarette Lighter Side - Mouth Fires and Comical Tobacco Liars
Chapter X: Tobacco, Plague of the New Millenium
Epilogue and Boycott Lists
"Your book is just the medicine. It is passionate, articulate and readable...it's outrageous, infuriating and entertaining. As a medical educator whose life is dedicated to prevention of morbidity and mortality from addictive disorders, I am delighted to throw my full support behind this important and very classy book."
Follow the history of tobacco use, from a smoking sailor in Christopher Columbus' time who was jailed for 6 years  when villagers believed the smoke from his nostrils meant demonic possession - to a formerly secret document from Philip Morris planning strategy to market their  claim of a "miracle ingredient" (D1-G1, more commonly called antifreeze).
For a century tobacco has studied and exploited women's latent sense of rebellion against a male-dominated world and unrealistic expectations of beauty.  Tobacco documents like Smoker Psychology Research, Project Magic and Project SCUM detail the tobacco industry's ruthless pursuit of  women and children, using tactics such as fruit-flavoured spit tobacco and candy cigarettes  for "pre-smokers".  Read  how tobacco sales increased by $470 million in three years following the introduction of a tobacco cartoon character who became as familiar to 5-year-olds as Mickey Mouse.
Read about names you know and names you don't -  a Marlboro Man dead from lung cancer at 53 and a model smoking to stay slim, who  died of lung cancer at the age of 28.  Documents disclose tobacco executives' contrived efforts to keep the public unaware of what they have known for decades: nicotine is addictive, secondhand smoke kills and tomorrow's tobacco market is our youth.Saint describes those who place  truth and  service above personal gain and comfort. What does it take to be an Ain't? Anyone who places profits ahead of people qualifies. Unconditionally.
Documents illustrate how tobacco scientists secretly refer to smoking as "freebasing nicotine",  how so-called light cigarettes result in deeper inhalation of increased levels of tar. Learn how  asbestos cigarette filters were marketed as health protection and sold by the billions.  It's all here, with documented evidence of  the tobacco industry's  well-coached  and financed front groups
who call the World Health Organization World Health Oppression, and label world-class research professionals  "junkscientists".
Formerly confidential documents leave no doubt about  about how a tobacco executive smuggled genetically modified tobacco seeds (containing twice as much nicotine as home-grown) to overseas tobacco farms - to be imported back into North America and blended with domestic, legally grown, tobacco.  A tobacco executive's callous statement about global expansion says it all:
"Thinking about Chinese smoking statistics is like thinking about the limits of  space".
The tobacco industry coined the phrase environmental tobacco smoke to trivialize what they have known for decades about secondhand smoke: it is a known human carcinogen compliant with all industrial standards defining toxic waste. Read how  the U.S. National Toxicology Program classifies tobacco smoke in the same category as mustard gas, asbestos, arsenic and benzene and documents illustrating why the tobacco industry resists smoking bans, even though they have known for years that  the only "ventilation solution"  exists when a room is  100% smoke-free.
The tobacco industry struggles to create the image it is a respectable member of the business  community  while hard copy documents confirm the extent of their deception about the addiction, suffering and early deaths caused by their products. Read how  Philip Morris "donated" $115 million to charities in one year and an addition $150 million to make sure everyone knew about it. Read a 2001 research project commissioned by Philip Morris, concluding  tobacco boosts a country's economy since dead smokers do not require pensions, healthcare or housing.
Millions of pages of tobacco documents surface in the courtroom revealing a shameful legacy of gross misconduct and fraud. Legal victories against tobacco industry irresponsibility and greed send the clear message that  tobacco lies will no longer be tolerated.
90% of lung cancer occurs in smokers and ex-smokers; each cigarette delivers the same radiation as one chest x-ray; smoking mothers place their babies at increased risk for serious birth defects and disease. Read about formerly secret, handwritten  tobacco industry documents illustrating the only reason tobacco companies fight smoking restrictions: quit rate quadruples and costs the industry billions every year in lost sales.
There is nothing funny about nicotine addiction, or the suffering and devastation caused by tobacco use. The power of laughter heals and helps. Enjoy cartoons and Top Ten Lists (some from former smokers) and quotes from tobacco executives so absurd they have become jokes.
Where do we go from here? Smoke-free laws sweeping the globe, high tobacco taxes, increased support for smokers to quit and increased awareness about tobacco industry fraud and deception through their own formerly secret documents  have become the way forward. Tobacco kills more every year than drunk driving, AIDS, suicide, alcohol abuse, homicide, illegal drug abuse and fires - combined.
Did you know that Toblerone chocolate,  Oreo cookies, Miller Beer,  Jell-O, Lifesavers, Wilson Sporting Goods,  Bulova watches, Oscar Meyer products  are brought to you by the tobacco cartel? Learn about tobacco industry's extensive non-tobacco interests, one company's attempt at a name change. Join the boycott against tobacco subsidiaries such as  Kraft Foods , RJR Nabisco and more.