HOPE, BRITISH COLUMBIA  FEBRUARY 2004
27 TOBACCO AWARENESS YOUTH MENTORS
COMPLETE  PROJECT MOVING TARGET WORKSHOP
In collaboration with the Heart and Stroke Foundation of B.C. &   Yukon,
Project Moving Target® has received funding from Health Canada, Tobacco Control Program

"Help yourself and a friend quit smoking
...with support, not judgement."

Hats off to youth leaders at
Hope Secondary, C. Berry and D.A.S.P.

Hope Community Services facilitates Project Moving Target tobacco awareness in the Fraser Valley.

Project Moving Target youth mentors attend a  workshop and review hard copy previously secret
tobacco documents revealing a history of deceit and manipulation.These youth leaders will be visiting elementary schools in their catchment area
on a rotating schedule to address five key tobacco awareness issues...
Team Green Tackles Chew/Spit Tobacco and the "light cigarette" lie
Smokeless tobacco use is presented to boys as young as six years old as an alternative to smoking cigarettes. Flavoured with wintergreen, berry, spearmint and cherry to appeal to the sweet tooth children are known to have this product is directed to "pre-smokers" and is as deadly and as addictive as cigarettes.

So-called "light" and "mild" cigarettes are neither light nor mild. Team Green knows this is one of the bigger tobacco lies and why those words still appear on tobacco packaging. They will be talking about what they've learned to elementary school pupils.

Go, Team Green!
Team Yellow Tackles Tobacco Quotations, Evidence of Lies
and develops Role-Play games  to practice  Refusal Skills

WHAT did they say?
A close look at hard copy evidence of how tobacco industry representatives have lied about their product...how children are labelled FUBYAS...how the high school student has been identified as the source of tomorrow's tobacco profit, how one report said "We really need something for people to die of".
It's all there in previously secret  tobacco documents, now public property since tobacco trials. Shared outrage about years of tobacco lies is now discussed.

How many ways to say No to that first offer of a chew or a smoke?
Team yellow  decides how to have fun with  grades 4 and 5 pupils practicing how!

Go, Team Yellow!
Team Blue Tackles  Stuff In Smokes

Embalming fluid... Arsenic... Carbon Monoxide...napthalene...radioactive polonium...
in tobacco smoke?  Really?
There it is in black & white: Nicotine Augmentation Project (1976).  Available for review and discussion:  Ammonia chemistry...a deliberate process to make nicotine more addictive than it already is.  Tobacco scientists have  known for 30 years tobacco smoke is radioactive? Team blue learned this and more. On their rotation to local elementary schools, so will the grade 4 and 5 pupils they mentor.

Go, Team Blue!
Team Red  Tackles Tobacco in the Movies
  25 years ago more people smoked than today and less smoking appeared in movies...fewer people smoke today and  there's  more smoking in movies than ever before.
They see the 1983 Sylvester Stallone agreement to accept $500,000 to smoke in five movies..discuss why it is a cigar placed in a crying baby's mouth (Who Framed Roger Rabbit). Smoking aliens? ( Men In Black II).  The tobacco  industry can't buy t.v. advertising. Who needs to, when a 15 second movie trailer shown  during prime time t.v.  contain 5 smoking scenes?

Guess who  bought and paid for that?

If movies portray reality - why do we not see portrayal of smokers dying of lung and heart disease by the hundreds of thousands - the true reality of smoking?
Go, Team Red!
TEAM YELLOW
TEAM GREEN
TEAM BLUE
TEAM ORANGE
Team Orange tackles Project S.C.U.M.

"Hi,  I'm 16. According to one tobacco company this means I qualify as SCUM."

Team Orange has prepared some innovative presentations to drive home the fact that 14 - 19 year olds, ethnic minorities and disadvantaged segments of the general population have been identified as potential smokers and labelled by one tobacco company as SCUM.

Entertaining, informative - and deadly serious.

Go, Team Orange!
TEAM RED
New friends from different schools swap  ideas and information at break time